Friday, September 20, 2019

Political Dynasty: Advantages and Disadvantages

Political Dynasty: Advantages and Disadvantages Filipinos have always been proud of how much value is put into the concept of family. In the Filipino community, it can be seen how close families can be when they go as far as supporting even extended members of the family, despite the hardships and nuisances it may bring. It is not uncommon to see cousins, aunts, and grandparents all living together under one roof in the typical Filipino household. Being clannish  [1]  and family oriented people, Filipinos tend to give in to relatives and friends. Although it could very well serve as a positive trait that Filipinos have, it can also pose as a problem that no matter how principled one may be, it is so easy for one to bend the rules in favor of their beloved kapamilya  [2]  . The same clannish trait of the Filipinos is one that is not forgotten in the arena of Philippine politics. Since time immemorial, political dynasties have been in the Philippine political arena and still are very much around today. Sons and daughters, nephews and nieces, and even wives of political figures have been seen to enter politics not for merit or expertise, but simply because of affinity by blood to those who hold the political power. Power, in terms of how it is transferred from one family member to another, is handed from a seniority to his or her successor by means of a padrino  [3]  system where the successor is endorsed by an outgoing member of the family so that the successor would rake in the same support that the outgoing member had received from his supporters when he or she was in a position of power. Here it is not seen that it is not merely a show of power but that there is an organized transfer of this same power that runs within these political dynasties that keep them surviving up until today. The most famous or infamous of which, include the Marcoses  [4]  , with Ferdinand, Imelda, Imee and Bongbong, and the Estradas or Ejercitos  [5]  , with Erap, Loi, Jinggoy and JV (Joseph Victor) (PHILIPPINEPOLITICS.NET., 2000). In the municipal and provincial government, positions of power are usually dominated by a particular clan. Family members simply take turns in alternating between various posts for as long as the term allows. In the May 14, 2007 elections, as much as 53 candidates belonging to a background of political dynasties ran for office. Among which included families like the Aquinos, Biazons, De Venecias, Ortegas, Rectos, Roxases, Remullas and many others (Somosierra, 2007). Also in the recent May 10, 2010 elections, the same candidates from powerful political families landed key positions in government. Senator Benigno Simeon Noynoy Aquino topped the presidential race while Makati City Mayor Jejomar Binay surprisingly bagged the position of vice president. In the senatorial race, the likes of Senators Ramon Bong Revilla Jr. a nd Jinggoy Estrada were re-elected to the same position as they topped the list of winning senatorial candidates. Influence and Power of Political Dynasties The political dynasty undoubtedly plays an influential role in Philippine society. Families of political dynasties are sitting side by side to deliberate on important legislations that will affect the future of more than 80 million Filipinos both young and old for generations to come (PHILIPPINEPOLITICS.NET., 2000). It has been often contended that political dynasties go against the values upheld by democracy since it does not provide an equal opportunity for people to hold offices of power and service. With the set-up of the political dynasty, it seems as if positions of power are exclusively dominated by a particular clan or family. Arguably, the political dynasty is said to monopolize the system of governance since it limits the chances of other common Filipinos to serve the people. It creates a brain drain in the sense that the new and capable leader who could possibly perform better than those currently in office, would not be given an opportunity when running against someone wi th a name. Former Mayor, and now DILG Secretary Jesse Robredo of Naga City, who has firmly stood against political dynasties, he believes, The right to serve does not belong to one family alone. Ordinary people who deserve to be empowered should be given the opportunity to serve the community,  [6]  (Medel, 2007).It is undeniable that there are candidates who are voted into office simply because of their name and fame. Sons, siblings and even wives of politicians people who have no knowledge whatsoever of how to lead and serve, are voted into office simply because of their connection to previous leaders. Electoral votes are not so much based on the capability of one to serve, but rather on the name carried by one who is running. It is quite obvious that the family name of an elected official or a potential candidate plays a big role in the success of one who falls under the category of being part of a political family. It can be identified that power can be seen not only in exe rcises of excess but also in tangible things such as a candidates family name. This symbolic power could be seen as a perpetuation of the power system that runs through a political dynasty since it plays a big role in a dynastys continued existence and evolution. The validity of the political dynasty has always remained a highly debatable matter. Why do traditional political clans that which do not ground their resources based on their economic stance, still exist in the Philippine political arena despite some rejections by others that it does not provide equal opportunities for other candidates to run for public office? What key elements existing in these political dynasties make them dominant in the political arena up until today? Does the existence of the political dynasty really help the Filipino people, or is it just making the political maturity of the nation stagnant? (PHILIPPINEPOLITICS.NET., 2000). Despite the negative connotation brought about by political dynasties and its detrimental effects throughout Philippine history, political dynasties are not entirely negative and can bring certain positive effects. The solution to stop the negative effects linked to political dynasties is not to ban political dynasties in general, but inst ead, to educate people to vote more responsibly in choosing a leader. In this paper, I intend to find the factors that make political dynasties relevant today in the face of a democratic Philippine society by taking into consideration Michel Foucaults theory on power and Vladimir Lenins theory on organization. In line with what Michel Foucault mentioned in his work, Discipline and Punish, political dynasties in the Philippines are unique in a way that they possess dynamic qualities that keep them surviving up until today. He stressed in his work that power is exercised in ways that it can be excessive to maintain order and discipline in society. The example would be that of Francois Damiens  [7]  , who was publicly tortured and executed for his attempt to assassinate the sovereign. As Foucault recounts the event, one can see the display of the excessive use of power to punish Damiens for his actions, as seen in his recount wherein à ¢Ã¢â€š ¬Ã‚ ¦Damiens, who cried out profusely, though without swearing, raised his head and looked at himself; the same executioner dipped an iron spoon, in the pot containing boiling potion, which he poured liberally over each wound  [8]  (Focault, 1977). Here we can see the sovereigns excessive use of power to punish a subject who attempted to challen ge his sovereignty by attempting to take his life. Francois Damiens public torture and execution was made as an example to others that contesting the kings sovereignty would be subject to the same level of punishment or worse. What Michel Foucault was reiterating in his account of Damiens torture is that power is primarily being exercised on the body as a means of strategizing the deployments of power rather than to punish the violator by causing physical pain. The crime committed by Damiens was against the body of the king; therefore, the punishment that was given to the violator was also against his body, through the form of torture. The pain caused to the body was clearly not intended only for the body alone but rather reached out to those who have witnessed or heard about the execution. The gravity of such an event still touches on modernity in a way that whoever reads or hears about such an event could still feel the gravity of the excessive use of power. During the early 18th century, there was a display of excessive torture on the body according to Michel Foucault. In a span of a few decades, the process of torture became a process of organized disciplinary action in the form of a penal justice system. This evolution of torture saw the disappearance of punishment on the body and a loosening of the hold of the sovereign over the body. In the disappearance of punishment, it enters into the abstract consciousness of society rather than of perceptions. Moreover, there is a focus on the effectivity of punishment rather than of spectacles, wherein it focuses only on visibility or intensity of punishment such as that of Foucaults account of Damiens torture. On the loosening of hold of the sovereign on the body, one can see that punishment no longer touched the body but rather as Foucault would state, The body now serves as an instrument or intermediary: if one intervenes upon it to imprison it, or to make it work, it is in order to deprive the individual of a liberty that is regarded both as a right and as property  [9]  (Focault, 1977). In the spectacle of scaffolds, executioners served as the kings hand in punishing offenders. As time passed, doctors, psychiatrists, guidance counselors, judges and jail wardens now took over the executioners role of administering punishment. As Foucault aptly put it, To sum up, ever since the new penal system that defined by the great codes of the eighteenth and nineteenth centuries has been in operation, a general process has led judges to judge something other than crimes; they have been led in their sentences to do something other than judge; and the power of judging has been transferred in part, to other authorities than the judges of the offence. The whole penal operation has taken on extra-juridical elements and personnel.  [10]  (Focault, 1977). Negative Sides to Political Dynasties The very excess of the violence employed is one of the elements of glory: the fact that the guilty man should moan and cry out under the blows is not a shameful side effect, it is the very ceremonial of justice being expressed in all its force. Hence no doubt those tortures that take place even after death: corpses burnt, ashes thrown to the winds, bodies dragged on hurdles and exhibited at the roadside. Justice pursues the body beyond all possible pain  [11]  (Focault, 1977) Similar to what Foucault had studied about power relations, this paper, uses the same theory but relates it to the phenomenon of political dynasties in the Philippines. Throughout Philippine history, the political dynasty has taken on a negative connotation. Often linked to problems like graft, corruption, and abuse of power, it has taken on a detrimental role to society. Perhaps the most infamous of all would be the political dynasty of the Marcos family. Alleged to have embezzled between US$5 billion and US$10 billion from the Philippines, Transparency International  [12]  has ranked Ferdinand Marcos at second on a list of the worlds most corrupt political leaders of the past two decades; surpassed only by former Indonesian President Suharto (Ferdinand Marcos: Killer File, 2000). Names like the Estradas/Ejercitos and the Singson families have also linked the image of the political dynasty to allegations of graft and corruption. Luis Chavit Singson, governor of the province of I locos Sur, alleged that he had personally given Estrada the sum of 400 million pesos as payoff from illegal gambling profits such as jueteng, as well as 180 million pesos from the government price subsidy for the tobacco farmers marketing cooperative. Singsons allegation caused an uproar across the nation, which culminated in Estradas impeachment trial by the House of Representatives in November 13, 2000. A more recent example, would be that of the Ampatuans, whose name has been thrust to the limelight after the event of the Maguindanao Massacre  [13]  where 58 individuals consisting of their family rivals, the Mangudadatus, relatives and some journalists were shot and killed preventing them from filing their patrons certificate of candidacy. Families linked to political dynasties flood the news with allegations of all sorts of crime ranging from corruption, theft, murder and even rape. Regardless of whether these are proven or unproven, it all translates into the tarnished and dirty image that the political dynasty holds in todays society. This is exactly what Michel Foucault talks about in the spectacle of the scaffold wherein there is a display of an excessive use of power through torture. As Foucault mentions, there are three criterions where punishment must follow in order to fall under the category of torture. The first being, that it must manifest pain on a certain degree, that could be seen in the example of Francois Damiens torture. The second being that such pain is regulated in a way that suffering is maximized rather than imposing death immediately because this suffering would insure a more effective notice of change on the offenders part. Last but not least, perhaps the most important would be that torture ma rks the individual and that it should serve as a spectacle. Torture marking the individual means that there is a reclaiming of the sovereign by the ruler and that the making of the execution as a spectacle would serve as a public display of the rulers sovereignty. Such a public execution seeks to reach out to the whole of the society by letting the thought of punishment run through their consciousness making them aware of the total power of the sovereign, them serving as his subjects. The context of the logic of torture is that there is contempt for body, wherein the body serves a possession of the sovereign. There is a political need for the sovereign to display his power which will serve as a recognition of his dominance over his subjects. In addition, this display of power actually runs through an internal organization of politicization and serves as a disciplining factor towards order. As Foucault mentions how the Enlightenment period called torture as an atrocity, atrocity is one of those that best designates the economy of public torture in the old penal practice.  [14]  (Focault, 1977) Further, he states that insofar as being the crime before everyones eyes in all its severity, the punishment must take responsibility for this atrocity: it must bring to light by confessions, statements, inscription that make it public, it must reproduce it in ceremonies that apply it to the body of the guilty person in the form of humiliation and pain. Atrocity is that p art of the crime that the punishment turns back as torture in order to display it in the full light of day  [15]  (Focault, 1977) In light of Michel Foucaults study of power, he shows how the display of excessive power can serve as a negative connotation towards disciplining society. In relation to the existence of political dynasties, their display of excessive power by means of running private armies or reliance on coercion in order to establish and maintain their power, could very well serve as a detriment to public order as well as to their own existence. This is where Vladimir Lenins theory on organization can come into play because power alone in a democratic society, especially excessive power, can clash with the values of democracy while power coupled with proper organization could compromise with the said values. Organization, furthermore, would tweak how power is distributed, dispersed and used on the sovereigns subjects. In the case of political dynasties where power is seen to be a tool used for political domination, power alongside organization can produce an effective dynasty, which operates on be half of and for the public rather than for itself and its interests. Good Sides to Political Dynasties In his book, What is to be done?, Vladimir Lenin talks about the importance of organization to serve as a focusing of all efforts towards a certain goal. An organized exercise of power would mean that there is a proper system that is undergone where it is both regulated and directed towards achieving a goal rather than just a spectacle. In the case of political dynasties, despite the weaknesses that they are prone to, it also has its strengths. Political dynasties provide continuity and political stability which is particularly obvious in provinces such as those held by the Josons of Nueva Ecija, Ortegas of La Union, and Dys of Isabela. There is minimal political risk and this plays a huge role when it comes to investments. With the continuity offered by political dynasties, investors can be assured that laws do not change mid-stream of an investors project and that business agreements made in the past would still be upheld in the succeeding generations. This sparks an interest in t erms of foreign corporations doing business in third world countries since it takes out premium on political instability insurance (PHILIPPINEPOLITICS.NET., 2000). Furthermore, this continuity assures that the desired goal is achieved overtime and will be implemented throughout a long-term establishment made by these dynasties. In addition, their continued existence help promote continued progress and development, so long as the succeeding leader is actually capable and not just voted for his namesake. For example, a son who is to take the place of his fathers position in office, would be able to benefit from the experience and guidance of his father. Assuming that the succeeding leader has been trained from early on by the example of good leaders who have also lead from his dynasty, he would be able to emulate the good qualities and learn from mistakes made in the past as well as assure the constant upholding of the good qualities taught by his predecessors. By this process of lear ning from the example of the previous generations, they would have a huge advantage in terms of leadership and experience. An example of a prosperous region, which has been ruled under a political dynasty for over a century, is La Union. The family of Ortegas have occupied elective and appointed positions in the province since the 20th century. In 1901, Joaquin Ortega was appointed governor by the US colonial administration. In 2006, ten Ortegas were holding various elective posts in La Union  [16]  (Medel, 2007). The prosperity of the region speaks clearly, of how well the dynasty has managed. Boasting a 97% literacy rate and a 94.77% employment rate, La Union is classified as a first class province (La Union, 2007). The City of San Fernando is now the seat of national government agencies in Region I and center of trade, commerce, financial and educational institutions, among others. From a deep rooted potential of stable community governance, to international shipping, an airport with viable capacity to accommodate international air traffic, natural terrain conducive to tourism development and a pe ople endowed with cultural and virtuous heritage of industry, spirituality, nationalism and aspiration for growth, peace and prosperity, the City of San Fernando has emerged as the booming Metropolis of the North. (San Fernando City). In response to issues raised regarding the continued existence of a political dynasty in the region, Mayor Mary Jane C. Ortega replies, It is not an issue. Why punish people who deliver? Like in Frankfurt, they have a Mayor for 25 years and she keeps delivering. Look how developed Frankfurt is. It is not an issue if you are in power for a long time. It is not actually the length of service. It is the quality of service that you give. If the leader delivers, why punish him/ her? On the other hand, if you have a term limitation, three years is too long kung hindi naman nagdedeliver,  [17]  (Medel, 2007). Another respectable leader belonging to families with a background in political dynasties include Senator Mar Roxas, son of the illustrious Senator Gerry Roxas, and the grandson of the venerable President Manuel Roxas whose public service careers have greatly benefited the country. Mars public service life began in the House of Representatives in 1993. After his congressional stint, he was appointed as Secretary of the Department of Trade and Industry; and then in 2004, he was elected to the Senate with a staggering 20 million votes the largest ever obtained by a candidate in any Philippine election. Mars stint in the House is most noted for his principal authorship of RA 7880, also known as the Roxas Law, which ensures fair distribution of the education capital budget among all the provinces. This gave life to his advocacy for fair and equitable access to education, free from regional bias and political patronage considerations. Owing to his record of accomplishments as a public se rvant and political leader, the international community described Mar as one of the young leaders in politics and business who will bring Asia and the Pacific to the forefront of world affairs. (Senator Mar A. Roxas) At the World Economic Forum in Davos, Switzerland, Mar was named as one of the Global Leaders of Tomorrow who is expected to shape the future. (Senator Mar A. Roxas) Recently, the Singapore Government has awarded him as the 16th Lee Kuan Yew Fellow (Senator Mar A. Roxas). Another example of a leader who has chosen to stick by his principles despite the temptations offered by that of a political dynasty is Governor Barbers. Governor Robert Lyndon S. Barbers is the eldest son of Senator Robert Bobby Z. Barbers and Vergie Smith of Makati City. The family has a deep-rooted background in politics. His brother was second district Rep. of Surigao del Norte and was succeeded by other family members who ran for governor in the province. Despite his familys involvement in a political dynasty, Lyndon Barbers has made a clear stand against nepotism; relatives are banned from benefiting from any project on account of his position as Governor. This has been proven on several instances. A relative of his was once caught operating a sand-gravel quarrying business without a license or permit and was brought to court. In another instance, a cousin of his was arrested for illegal gambling operations  [18]  (Medel, 2007). In addition, there are many other families be longing to political dynasties that have also contributed a great deal into building the nation and serving its people. Families like the Magsaysays, Osmenas, Biazons, Cayetanos, Villars, Duavits, Escuderos, Espinas, Gordons, Madrigals, Mitras Plazas, and Rectos have done a good job of keeping a clean image. These are the leaders who prove that the political dynasty can be beneficial to society so long as it does not abuse its power. It cannot be discounted that one will not practice the use of power, although, there can be ways wherein this power can be diverted into good reasons to achieve societal order and development. This is what Vladimir Lenin is stresses when he mentions in his work that, Such workers, average people of the masses, are capable of displaying enormous energy and self-sacrifice in strikes and in street, battles with the police and the troops, and are capable (in fact, are alone capable) of determining the outcome of our entire movement but the struggle against the political police requires special qualities; it requires professional revolutionaries  [19]  (Lenin, 1902). In this quotation, Lenin stresses that organizing a mass of people requires a strategic use of power as opposed to a fueling of the mobs emotions. A possible historical example would be that of the American Revolution in contrast to the French revolution. The French revolution had failed to recognize their freedom becaus e they failed to organize their efforts of systemizing their revolution. The leaders of the French revolution relied solely on power and doing so led to the abuse and struggle of power. In the end, the French revolution served as a spectacle of disorganization, wherein towards the end, Napoleon Bonapartes emergence to take hold of power was recognized. This emergence of Napoleon from this disorganization is an opposite to that of an organized succession and transfer of power seen in the American Revolution. The American Revolution, through proper organization, gave birth to freedom, liberty and equality among the states. The transfer and succession of power from one president to another required organization as well as a regulation of their, being the presidents, powers. The political dynasty has its own share of pros and cons. There are examples of good political dynasties as well as bad ones. However, it is usually the faults of the political dynasty that are highlighted and scrutinized. More often than not, the news is filled with reports about charges of theft, plunder and whatnot. As a result of which, many have turned to the solution of trying to ban political dynasties completely. Laws Regarding Political Dynasties In terms of the legality of political dynasties, Art. II, Sec. 26 of the Constitution says, The State shall guarantee equal access to opportunities for public service, and prohibit political dynasties as may be defined by law. However, there is no clear definition of political dynasties and therefore the provision is none self-executing. It is the most ignored policy by Congress due to certain reasons. The framers left it to the congress to define political dynasties which it has not done (Cruz, 2007). This loophole in the law has allowed the political dynasty to continue up to the present day even if it is technically not allowed. The only law being actively enforced to prevent the abuse of power is the term limits on elective positions. However, providing a term limit for elective officials is easily countered by having families pass on their power. To retain political hold on his constituents, a forcibly retired official arranges to have his wife, a mistress, one of his children, his own siblings, or a parent to occupy his position for one term. After which, he will be qualified again to run for office (Cruz, 2007). In an effort to ban political dynasties, there was an anti-dynasty bill that was filled by Majority Floor Leader Arthur Defensor of Iloilo. Section Five of House Bill 783, which reads, Any person who has a political dynasty relationship with an incumbent elective official is disqualified from running for any elective public office within the same city and/or province where the elective public official is running. This bill will only be proactive. It will not affect those who are already currently holding positions. The bill also limits the definition of a political dynasty relationship as existing only among relatives up to the second degree of affinity or consanguinity. Thus, only the spouse, children, siblings or parents of the incumbent are deemed disqualified and similar in-law relationship. The bill disallows a relative of an incumbent from running for a position like governor, vice governor, mayor, vice mayor, as these positions are vested executive power. Another distinct feat ure of this bill is that it allows relatives of the incumbent to run for posts such as board member or councilor where power is shared owing to the collegial nature of the office. The idea of the bill is to bar relatives from holding positions where power is concentrated in an individual, but not from positions where decision-making is made through deliberation and consensus (Bordadora, 2007). Solution to Problems Regarding Political Dynasties Although this new bill seems like a good and effective idea for countering the negative effects of the existence political dynasties, it has yet to have been decided by legislators whether this will be fully implemented or not. It is up to the Congress to decide whether this bill will be passed and it seems highly unlikely that they will do so. This is partly due to the fact that political dynasties have become so much a part of the current system of governance that it is almost impossible to change. I dont think it has much of a chance under the present Congress, stated Defensor regarding his opinion on possibility of the bill being passed (Bordadora, 2007). Like it or not, the emergence of political dynasties in the Philippines still operate well within the framework of so-called democracy (PHILIPPINEPOLITICS.NET., 2000). No matter how much effort is put against the political dynasty, it is here to stay. It is simply futile to hope for any change regarding the current laws on political dynasties. Instead of looking at something that is simply out of reach, people should realize that there lies a much simpler solution. It would be impossible to ban all political dynasties in general; however, it is possible to put an end to the bad political dynasties. People should realize that they are the ones who elect their leaders into office. No matter how strong a political dynasty may be, sovereignty is held by the people. At the end of the day, it will be the people to decide whether or not a dynasty will be succeeded. Absolute power is when you have a dictatorship. We still have to go through an election. The electorate will be the ones to dic tate who are the ones who will lead. The people have the power, not the officials  [20]  (Medel, 2007). All this talk about outlawing political dynasties and its bad effects would not even be necessary if people were to vote mor

If You Want To Help Visit Egypt Tourism Essay

If You Want To Help Visit Egypt Tourism Essay One of the most important activates that any country has through its different cities as all people know is tourism. It is one of the most interesting and exciting type of activities and services used to provide individuals or certain amount of people travelling experiences all around the world. These experiences revolve around travelling across countries miles and miles, overseas and oceans to enjoy different places, with different cultures other than home. (Michigan State University, 2007) After what happened in Egypt recently, 25th revolution, there has been a turning point in all the industries, production processes, and even services. Unfortunately, when Egypt was about to become one of the most successful developing countries in industries, production, providing services, and even having special positions in the stock markets in comparison to another countries all around the world, suddenly, all this has turned upside down. Production has been stopped, services became poor in satisfaction, and Egypt became out of stock market ranking. The service that was highly affected by that revolution was the Tourism. Tourists who were in Egypt throughout the revolution, travelled back to their homelands as a result of fear of what was happening from serious political events in Egypt. This was also as a result of the bad Public Relations campaign that was made on Egypt at that time through the media and press. For that reason, a new Public Relations campaign must be developed and settled in order to give to Egypts Tourism life back as before. Egypt has been constantly a country of tourism where Europeans use to spend their vacation there and observe its archeological finding and its antiques. The tourists there are visiting the most attractive places such as Sharm -el-Sheikh, Hurghada, Safaga and others. Besides that, Egypt is also well-known for its marvelous environmental tourism on top of other varieties such as Safari, consultations and sports. Egypt was acknowledged all over the history as a target or what the tourists are aiming for since it was visited throughout the primeval era, the tourists feel affection for visiting enormous and immeasurable places in Egypt, yet it sustained the reflection throughout the middle and modern history. On the other hand, the innovation of the Paranoiac ancient artifacts which had been extended long time ago has added a unique appeal to Egypt and also its inimitable religious and cultural testimonials or tombstones which are very precious to visit and grab the attention of the touri sts to come back and visit those unique places. As for the educational and archaeological tourism, Egypt has many different types of broader fragments that the tourists can visit across the world with its geographical location and its moderate atmosphere all the year round, together with its horizontal measureless coastlines, and beaches with its exclusive reserves of coral reefs which truly present Egypt with rewards of a competitive edging. Situation Analysis: Egypts Tourism Crisis after 25th Revolution: As Egypts national profit is based on its strong historical stories that revolved around its different cities. Tourism has been one of the most important factors of letting foreign currencies as well as people with different nationalities enter Egypt. As a result of the revolution, an international financial crisis had arisen between Egypt and different nations. Most of the European tourists who come and visit Egypt recently, their rate has decreased in a theatrical way. After the peak that was in presence all around Egypt, many of the reservations in terms of airplane seats, hotel bookings, and business meetings have been decreased in their amounts. (Mwathe, 2011) In order to make a successful Tourism Media Public Relations campaign, this situational analysis must be put in consideration in order to know what type of message will be sent to the audiences across the main topic Tourism and its improvements. -Women before and after the 25th revolution, before the revolution the Egyptian people usually believe that women are inferior to men, The Egyptian women were used to avoid contact with men who were not in their family connections, while after the 25th revolution, women have their rights; they learnt how to say their opinions and views, also the womens strong contribution in Egypts protests against the Mubarak supervisions or regimes has a positive coverage to the political equality that have took place in the Tahrer Square ,many women were marching to take their rights and civil liberties, yet this occurrence highlighted the fundamental consequences of defending the womens rights in Egypt and may hold back the enduring developments towards civilizing the womens political rights in the country. -In addition after the revolution, all people were connected together hand in hand in order to protect and clean their country. Egyptian people were and still calling everyone to sanitary Egypt by those things first to buy local products, second to stop shouting and learn to listen to each other, third to keep the streets clean by painting them, and last but not least calling the tourists to come back and visit our precious country which have lots of marvelous places to visit. Moreover, Muslims and Christians were one soul at the time of the revolution fighting to take their rights and now they are much connected to each other and finding ways to protect their mosques and churches as Egypt has been well familiar with its religion, values and principles. Key Messages: There are different groups that messages need to be sent to; these include groups that have direct influence on tourism (publics)such as the media, the tourists and tourism companies, and others that have indirect influence (public) such as colleges and college students. Messages used should be appropriate, meaningful, memorable and understandable by different targeted groups (Yeomanz Tench, 2006). The following is an example of the messages that can be used with different groups of the publics; First, the media should be inspired to show the positive side of the revolution instead of the negative one. For example, showing the streets that have been cleaned after the revolution and how the Egyptians are getting more civilized and are caring more about their country. The media is normally looking for a good story that attracts people; however, sometimes the messages communicated give poor image of the country. Therefore, the media should be send messages about the economic and social effect of losing tourism for the whole Egyptian society and also for Egypts reputation and image all-over the world. Second, the tourists probably play the major role; because they are the ones who decided whether to visit Egypt or not. The media may be helpful at this time; it can show foreigners a positive image for the Egyptian treatment to the tourists. Tourists need to see how the Egyptians are getting more respectful to them and how they are willing to welcome tourists in their country. Moreover, tourists should be shown the positive side which is the clean streets, the planted trees and so on. Third, the legal bodies should be encouraged to reform new policies and regulations that make the tourists feel safe when visiting Egypt. For example, according to Mr.Maher Moussa, an Egyptian tour guide; he stated that after the revolution when there were almost no policemen; the sales people at the Egyptian bazars where treating the tourists very bad and they were pulling them from their shirts in order to purchase products. Tourists at that time did not find anyone to help them; apparently they did not feel safe at all. Therefore, the policymakers should be told these stories and should be encouraged to return the tourism safe as it was before the revolution. Forth, the workers in the field of tourism need to be sent a message stressing on the fact that tourism is crucial for them and for maintaining or even improving their living standards. They need to be encouraged to develop and improve the way they treat tourists and also need to be encouraged to remain committed to their work and do not look for other options such as switching their careers or immigrating. Sales persons should be treated the ethical behavior of dealing with tourists. The following table gives a brief summary for the messages to be communicated, to which groups and what are the success indicators; Target Group Messages Communicated Success Indicators The Media You can play a vital role in improving the current situation of tourism in Egypt; encourage, inspire and attract everyone working in the tourism sector to work harder and motivate tourists to come to our country Increase in the rate of trips Increase rate of security Reduced terrorism Increased level of awareness about the importance of tourism The Tourists You can now watch the place where the whole Egyptians have met at once to ask for their rights In Egypt you can see monuments that are never seen anywhere else in the world. Your safety is our first priority; we will thrive to keep you safe. Egypt is now welcoming you more than ever before Legal Bodies Tourists represent a major part of Egypts future; we need to keep them secure we need to implement strict laws and rules that make tourists feel more safe in Egypt than any other part of the world Workers in the Field of Tourism We should prove to the whole world that all Egyptian never give up, never leave their work because of fear. do what you love to do and make a difference Steve Jobs Think of ways to develop your career and improve your work situation in the tourism industry. Businessmen who Own Tourism Companies your role is vital in improving the current situation in Egypt The future is bright for tourism in Egypt. But, we need to prove this to the whole world. Schools and Universities you need to implement new teaching methods that teach students the ethics of dealing with tourists. The Medias Goals and Objectives towards Tourism after 25th Revolution: Any campaign that is in the building stages must set goals and objectives in order to know what problem they are trying to solve, what message they are trying to send to audiences and what communication and media tools they will be able to use. According to Egypts tourism case, Medias goals and objectives should be settled in a way that will help to improve the tourism as an industry, and overcome the crisis after what happened in 25th of January. These goals and objectives will help marketers in choosing media tools and deciding what to put in them. On of the most important goal and objective that the media must focus on according to tourism is that to in increase the amount of tourists coming to Egypt again the goal through the objective which is increasing the flights amounts and hotel bookings. Targeted Audiences: The whole Public Relations campaign beside the media era is targeting mainly foreigners who are located outside Egypt. They are mainly Europeans, and Asians. As a result of that, this media campaign must build up the appropriate communications tools with the key message of the campaign, and build them up in the correct way to reach the targeted publics Europeans and Asians and let them convey the message and understand it as it should be understood. Media and Communication Tools: Tourism Media Campaign Communication Tools: Communication tools are elements and objects that are used to convey the message from the campaign to the targeted audiences. They usually are the main factors in the media campaign that will help in achieving the goals and the objectives of the campaign. The message could be conveyed through articles, radio, television, World Wide Web, event sponsorship, or even a whole collection of press releases. According the tourism media campaign, the main media tools that will be used are television, World Wide Web, and event sponsoring. Television: Through Television media tool used for a tourism campaign, videos should be directed and produced as a recorded videos on tourism places in Egypt, for instance, Luxor and Aswan, the pyramids, Sharm el Sheikh resorts, and so forth, that will attract tourists to do not miss what history and civilization Egypt has made. In addition, to tourism areas all around Egypt in the videos, celebrity endorsement could be used. Through using celebrities that are known locally and internationally, the message transmitted will be more trusted and tourists will be attracted to come and see Egypts history, visit every museum, every temple, and so forth. Also, marketers could stress on tourists emotional aspects in which their feelings gets connected which Egypt as a country, and bear to them in mind that these emotions will be satisfied when they visit Egypt. The Television tool began with a small video that was made right after the 25th revolution, From Egypt with Love (Boyd, 2011) It was encouraging Egyptian people to treat tourists in a friendly way and in the same time, the message is transmitted to tourists that the Egyptians are kind and welcoming to anyone who come and visit the country (refer to the Videos Screenshot in Appendix 3). (Boyd, 2011) World Wide Web: The internet and World Wide Web now plays an important role in the media sector, as it is a spider web that connects the whole world and makes it as a one united island. Internet could be used in tourism media campaign through making groups on Face book, twitter and all social networks that anyone could join them. They could include information about how strongly the tourism is going to be after the 25th revolution and what good changes have been made to the tourism in Egypt. Also, websites could be designed for information about every tourism place that is recommended for visiting in Egypt including history, pictures, and even videos to let tourists get attracted and become emotionally attached with Egypt. Also, this will increase the needs to the foreigners to come and enjoy what they have seen in real-life. Taking Face book as an example to World Wide Web Media, there are one of the campaigns that already started straight after the revolution containing two groups about surviving and getting the life back to the tourism in Egypt. These two groups have made a huge impact on tourists and foreigners Facebook users all around the world hoping that it will improve Egypts tourism image internationally. (Refer to one of the groups Profile Picture in Appendix 3). (Ling, 2011) Event Sponsoring: Sponsorship generates a massive chance for any type of companies in which it helps to widen the good reputation through viewing companys picture, view, and everything that makes the company unique through reinforcements of certain events that will increase the attention of the targeted audience. (Khera Communications, Inc., 2011) This event sponsorship could be an effective way to communicate with tourists all around the world, especially when Egyptian companies sponsor international events or vice versa. Through doing these kinds of sponsorships, foreigners will know and observe that despite all the series of events that happened in Egypt is still and trying to be in a high position in the economy of the world. In my opinion, for getting back tourism to its normal cycle in Egypt, Egyptian companies must sponsor international events in order to stay connected with international audience and attract them to the country to be interested in the long-run to come and visit Egypt. Also, for international companies Egypt must make life easier to them in order to be easily located in Egypt and this will help them sponsor Egyptian events, for instance, sports events, charity events, that will build trust between Egypt and different Nations. Through following these steps in building a media public relations campaign to the tourism in Egypt, it will help in an enormous way to improve Egypts image to the outside world, not just view the dark side of the image. Furthermore, the message delivered from the country Egypt to the targeted audiences foreigners will be sent and understood effectively Communication Process Appendix 3 and there will be no noise nor distraction in the messages process/ Egypt was always known with its loyalty, loving, kindness and so forth to its visitors and even its citizens, and this image must be the same till end of life time, And as the video said through one of the video campaigns, Egypt We Love You! (Tench Yeomans, 2009) Barriers to Communication of the Message: The physical barrier is too much related to the distance between the parties. For example, face-to-face communication may be too much needed in some situations to make sure that the receiver understood the message sent. Recommendation; always ask for feedback from the receiver in order to make sure that the message has been understood. Language differences are always very critical for delivering the messages; people from different countries may find difficult to understand the language or a certain message or may even perceive the messages in different ways. Recommendation; translate the messages to as many languages as possible. Psychological barriers may also be to some extent significant; peoples emotions are very important to be considered when delivering messages. For example, when asking workers to keep working, they may feel that the media have no idea about how they are suffering financially from being unable to gain money and satisfy their needs. Recommendation; the messages should show clear awareness of the different situations and giving emotional support to every target group. Barriers that arise from conflict of interest between the crisis management campaign and the different targeted groups. For example, the campaign may be willing to encourage the businessmen who operate in the tourism sector to continue operation. While, at the same time the businessmen cannot continue because they are losing money and adding costs on themselves. -Indentifying the Publics: Egypt was known and will always remain as one of the amazing countries in the world due to its outstanding historical pyramids, Luxor and Aswan. Nothing will ever affect Egypts beauty in the eyes of the world, therefore I encourage and persuade all Italians, British, and Russians to come and visit Egypt after the breathtaking revolution which was accomplished by the Egyptians on January 25th in the liberation Square that has now become a touristic area which people from all over the world speak about and are so eager to visit it and to feel the pain and happiness which the Egyptian youth have created in Egypt. Tourist Plans Campaign The sense of To act the sense of the Egyptians, unenthusiastic and construct a dwell taken at the first attainment of the knowledge of the nation of battle by the full of meaning, the kingdom of the war with a broad-start is in that reimbursement of periegesis underscore the target of the seven recognized before the spectators. Mingling with the crowd to councils, factories, session of the doctrine of print advertising and out of the material Broadcasting / advertising will be the Customer, or gain the overall effectively blow. To be infected with the war On both sides, it shall be done within the degrees of the first part I will strengthen the services of a war which is rotating with an although, according to an exact and in the manner to the effect of all the target Promotional Views. (Weber, 2010) The perigees will be underpinned the wages of the knowledge of such activities six: 1. Known to a better Tourist Lives This was the foundation of the first phase to the knowledge of the identity of perigees war. Will continue using the same expedition, I extended the look and feel standardize and of all the relevant under the expedition might have recognized this belonging to the different labour. But just as changes to submit to an identity for its ability to upgrade the answer to the principle of the hearers of the draw. 2. With the cooperation of the allies Fabios, the war of the will hinge on implementation of the foundation of the fellowship of the various stakeholders the efficient meals. And here, the object of responsibility of coordinating the land of Egypt, has hired manager w perigees with the rest of the allies this one of the sectors: Private sector of my companions: depends on type of activity, Telecom sectors can be different so that, juridical, etc. It is of interest should be put in each of efficient contact is at hand. This elite cooperate with the associations to take part to fit the protector of a co-addition to the expense of the proofs have been early. 3. Communications software To raise the Profile of the war and acquire the advice and the support of the various stakeholders, while the entire marketing communications program designed for, it will be implemented. Any one is, the needy, Target Audience marketing communications best a piece of the instruments of which is extended to the ears. 4. The communication of the Public Relations Program Marker between different kinds of communications tools will be got ready, Public Relations are the most important of its ability to inject credibility in the wars of operation. Further they can adnotacione Public Relations of the singular degree the State had different segments of the tenement of the city. For if the history of the place Published in Print Media, I will stretch lying in around about. 5. The knowledge of expeditions Plan Designs of all wars is a quality know that to be done is to take care in and reap results fine. Things are established, the phases of Planning, for the following key steps: The Project web perigees shall manage the public to conduct attitudinal research to take the perceptions of conscience and to the views of the Egyptians, and travellers will perigees. The research by the art of effectively expose the child is crucial gauge degrees of conscience to the sector of State. Or Event elite, ecumenical, it is to eat of awareness have been done research results. This state of affairs so all the troops the will of stakeholders perigees page, perigees projects, a Government of Egypt, arts institutes, and of the media. From the committee I will be the keeper of the knowledge of perigees to appoint a council and in Latin implementation of the knowledge of triumph in war. 6. Develop the communication of the plans of the campaign tools Print material the consciousness that the target the seven petitions of the ground will be supported by disseminating print customized Promotional material for a war, and the items. And it is its distribution of Posters, Flyers, brochures and through the schools of the offices of the Central After the Egyptian, Social Security Corporation, leaves and inserts. Further Promotional material for school as mugs with sackcloth, Bumper Stickers, etc. it shall be repaid. Matter and CDs to be stable as the value of the Promotional and a large (Alaya, 2004) Strategy: Tourism is considered to be a very crucial activity for the whole Egyptian population; it accounts for 11% of the total Egyptian GDP and employs more than 2 million Egyptians (Feuilherade, 2011). According to the previous Vice President, Omar Soliman; during the days of the 25th January revolution, Egypt has lost around 1 billion dollars in tourism. For any campaign to be successful it needs to have clear guidelines and strategies to follow. The main strategy for overcoming the crisis of Tourism that occurred in Egypt after the revolution is probably encouraging integrated efforts between different population groups for the sake of improving the tourism conditions in Egypt. These conditions include, the treatment of tourists, the safety and security, services offered and so on. The integration of efforts is not only including the publics; who are directly affected by the tourism industry. But, it should also include the whole public society because apparently everyone in the Egyptian society is affected by tourism either directly or indirectly. Appendix 1: (Women before and after the 25th revolution) (Indentifying the public) 1. (n.d.). In Tourism . Retrieved April 2, 2011, from 2. (n.d.). In Tourism of Egypt. Retrieved April 2, 2011, from 3. (n.d.). In Egypt 25th January revolution tourism revival. Retrieved April 2, 2011, from 4. (n.d.). In Egypt Update: Womens Rights After The Revolution. Retrieved April 2, 2011, from 5. Tench, R., Yeomans, L. (2009). Exploring Public Relations (Second ed., pp. 185-186). Edinbrugh, AL: Pearson. Appendix 2: 1. How to plan Tourism Campaign 2. Strategy 1. Weber, L. (2010). Plan To Fund Tourism Campaign Draws Critics (IPR ed., pp. 1-3). Retrieved April 5, 2011, from 2. Feuilherade, P. (2011, February 12). Tourism Crisis as Foreign Visitors Desert Egypt. Retrieved April 3, 2011, from 3. Alaya, A. (2004). Tourism campaign aims to help ( ed.). , AL: Article The Star-Ledger. Retrieved April 5, 2011, from Appendix 3: 1. Key Messages 2. Communication Barriers Al-Arabia. (2011, March 31). Tahrir Square presented as historic site worth visiting. Retrieved April 3, 2011, from Al-Arabia : Article Base. (2009, February 3). 12 Barriers to Effective Communication-Beware of These Relationship Killers. Retrieved April 3, 2011, from Yeomanz, L., Tench, R. (2006). Exploring Public Relations. Pearson.

Thursday, September 19, 2019

Family Formations Essay -- Sociology Family Structure

Outline and critically assess the most significant crises, conflicts and changes in family formations over the last two decades (since 1990). Make reference to your own experience, in terms of changes in identity and identifications over time. In order to address the question it is important to present the evidence which shows that there have been conflicts, crises, and changes in society since 1990. It is widely understood there are many formations of the family. This involves the forever changing affects on society which bring us back to the family. This essay will discuss the social changes occur within the family paying particular attention to lone parenthood. It will look at changes to marriage, divorce, births outside marriage and poverty and look at to what extent these changes have had on British society since 1990, and also what these changes have meant to the family within. In Western Society, over the past two decades there has been significant changes in the which the family is forming. We have seen major shifts in the demographic constitution of the family and public policy, especially in terms of their formation and dissolution. As a result of this there is far more diversity in people's domestic and living arrangements compared to how they were earlier in the centuries. It has been noticed over these recent decades that living patterns between individuals are less and less conforming appropriately to the model of the nuclear family leaving some commentators to claim the family is in terminal decline. Increases in divorce, cohabitation, births outside marriage and lone parent families all result in old certainties to family formations being questioned. (Kiernan, 1998) In society, the family is seen as a ... ... London:Family Policy Studies Centre Giddens, A. (2006) Sociology Fifth Edition. Polity Press Bridge Street: Cambridge Cheal,D. (1991) Family and the State of Theory, Harvester Wheatsheaf:Hertfordshire Kiernan,K. Land, and Lewis, J. (1998) Lone Motherhood in Twentieth-Century Britain Clarendon Press: Oxford Parental Divorce in Childhood and Demographic Outcomes in Young Adulthood, Demography, 32: 299-318. Murray, C. (1996a) 'The emerging British underclass', in Lister, R (ed.) Charles Murray and the Underclass: The developing Debate. London: Institute of Economic Affairs Murray, C. (1996b) 'Underclass: the crisis deepens', in Lister, R (ed.) Charles Murray and the Underclass: The developing Debate. London: Institute of Economic Affairs Dallos, R. (1991) Family Belief Systems, Therapy and Change, Milton Keynes: Open University Press

Oedipus Rex as Social Commentary Essay -- Oedipus the King Oedipus Rex

Oedipus Rex as Social Commentary Oedipus Rex, written by the Poet Sophocles in the Golden Age of Greek Theatre, was described by Aristotle to be the greatest tragedy of all time. It encapsulates the very essence of the Greek cultural milieu, and it is these ideologies which are translated into the play. The very essence of Greek society; the political democracy, a moral belief in the power of the Gods and social recognition of hierarchy, are portrayed when the society is pictured in a state of chaos. The Ancient Greeks formulated what they believed to be a true democracy. Everyone was to have a say in the political scene, every man had a vote and no one should be disadvantaged. At the same time, however, the society was very much a patriarchal one. Power resided with the male; the leader, the logical and strong enforcer. Women, viewed as emotionally erratic, illogical and weak, were marginalised. Men were given the most noble of duties surrounding the glory of war; women were faced with trying to raise a household. This conflict is clearly portrayed in the text. In the opening scene all are equal. Servants, peasants and royals alike proclaim, "We are your suppliants." All have an equal interest in the state of Thebes and the actions Oedipus must take. After this, however, the females of Thebes are represented in the characterization of Jocasta. It is here that the chorus, the most important element of Greek tragedy, comes to the fore. As the Theban elders they portray the views of the greater society. Jocasta's actions characterize her as the stereotypical female. By ordering the death of her son, blaspheming the Gods and eventually killing herself, she shows the essential perceived frailty of w... ...ssenger must talk to Oedipus through Jocasta. Eventually, Oedipus shows his respect that that this order exists by imploring him to 'tell me yourself!' A play represents society. By upsetting the societal order, the basic fundamentals of the societal group can be examined. In the case of Oedipus Rex, Sophocles portrays the basics of the Ancient Greek culture, the culture which existed in his time. He exposes a patriarchal society, one attempting to come to grips with democracy while at the mercy of the Gods. The social hierarchy is respect but forced to crumble, while the Gods rule it absolutely. All of this is exposed through the underlying conventions, mainly the chorus, dramatic action, dialogue, characterization and methods of social construction. It forms an in-depth exposition of the group and its formation of the beliefs and values.

Wednesday, September 18, 2019

Population And Food Essay -- essays research papers

 ¡Ã‚ §The United Nations projects that the global population, currently at 6 billion, will peak at about 10 billion in the next century and then stabilize or even decline. ¡Ã‚ ¨( A question immediately following the statement, can the Earth feed that many people? It is understood that even if food crops increase sufficiently, other renewable resources, including many fisheries and forests, are already under pressure.  ¡Ã‚ §Our food production doubled from 1961 to 1994, but there are still people who go hungry. ¡Ã‚ ¨ ( This is because the human population has increased more rapidly than the food production. One of the well-known economists Thomas Robert Malthus claimed that there was an imbalance between population growth and our ability to produce food. In his famous work, An Essay on the Principle of Population, his principle of population was based on three main points: population cannot increase without the means of subsistence ; population invariable increases when the means of subsistence are available; and the superior power of population cannot be checked without producing misery or vice. When taking into account Malthus ¡Ã‚ ¦s principle of population it is evident that his fundamental analysis of population has been proven right. Since the earth ¡Ã‚ ¦s resources are finite, when human population increases, it affects human beings. Will there be a problem if population keeps increasing? Rapid population growth and the technical development of society have led to difficulties for farmers worldwide to maintain this dual compatibility. In fact, today farmers face demands for a high productivity as well as environmentally sound, sustainable farming practices. Some economists believe human beings have the ability to produce enough food to feed all the people in the world, but according to Malthus ¡Ã‚ ¦s theory, this cannot happen. When the number of people keeps increasing while the amount of available food stays the same or even declines, human beings will face a scarcity of resources and overpopulation in the world. This is what happening right now. According to a well known biologist-Paul R. Ehrlich, who said  ¡Ã‚ §The amount of food available restrains the size of any animal population, unless space, dise ase, predators, or some other factor sets lower limits ¡Ã‚ ¨(Ehrlich, 66). What he means is that food production is an element that contro... ...ening in Chiapas, and also Sierra Leone, Burundi, Kenya, etc. The majority of hungry people live in developing countries since they are considered less important than people in developed countries. Even though Malthus ¡Ã‚ ¦ principle was printed about 201 years ago, generally, his principle is proven right today. Studies have shown that countries, which have huge populations, will experience misery. If human beings still ignore the problem of the population growth and the food supply, other problems will follow, such as civil strife and food shortages. Furthermore, rapid population growth may affect poverty by affecting the correlates of poverty: low wages, lack of human capital such as education and health, and lack of income earning assets such as land; income inequality and loss of economic growth. The only way to solve the problem between the population growth and the food supply is to reduce our population by using contraceptive tools. The other way is to distribute our fo od evenly to all people around the world. If food were distributed evenly to all people, famine will not happen. Now, it is time to face reality. It is time to change our world. It is time to solve our problem.

How I Chose my Career of Business Essay -- career, business,

Often times, I can’t help but wonder what my life would be like if I haven’t been exposed to the world of business; a wonderful career that changed my life completely. I have taken interest in business career because I love calculating numbers and interacting with people; But most importantly, my fascination in business came from my grandfather. He taught me many valuable tips on how to be a successful person, and most certainly how to run a business. He was not only a successful businessman, but also a respected individual. One of the businesses that he owned was a company called â€Å"Wu Long Tea Factory†. The main thing that they produce is tea of course, but they also have products such as cakes, candies, and all kinds of stuff. By being the production manager’s assistant of this company, I was able to experience everything that was going on in the factory. Even though that was the background I grew up in, my biggest fascination wasn’t in being a manager in a factory; it was the finance part that got me all excited. Often times I can even see myself sitting in my office and work on clients’ financial profiles and statements. I also took extra math classes and participated in many of the competitions in order to prepare myself to succeed in this particular field. Other things that I also did to get me well prepared are joining school activities, applying internships, and having jobs. I believe that all my hard work will pay off, when I see myself as a successful businessman. I grew up in a low-income family with a father that has rheumatoid arthritis; in other words, my life was full of hardships. Being the oldest child of the two, I had a lot of responsibilities I have to carry upon my shoulder. My father is an individual who is f... ...ed younger kids by tutoring them on certain subjects or just spending time playing with them. The hobbies I do gave me a sense of enjoyment and satisfaction. By attending New York University, since it has one of the finest business programs, I believe I will become even more successful, both academically and socially. I have enthusiasm and ambition, plus having good leadership skills, being a hard worker, and having great social networking skills. After going through a childhood with a rheumatoid arthritis father, and coming to a foreign country where I had knew very little of its language, I would and strive for and participate in any learning opportunities. I know that I am ready for the upcoming challenges and tasks. I strongly believe that no matter what kind of ordeals people will face, as long as they have the heart and will to do it right, they will succeed.

Tuesday, September 17, 2019

Ideas inside of us

Wearing headphones or earphones, turning on favorite songs are the best ways to escape from these distractions. Many studies show that some genres of music such as Jazz or Baroque could help the brain signals processing faster. For instance, when listening to a Jazz song, I feel happier, more relaxed and reducing stress. Music really helps my mind regain the energy that I easily continue focusing on the work. The human brain is very smart, but it is also lazy to concentrate for a long time. When doing one thing for a long time, the brain feel bored, hence it easily gets off the track.Some student share experiences that when they focus on study for two or three hours, they feel hardly to keep their mind going on the lesson. Different changes happened however, when they listen to music that helps everything back to its orbit. As a result, music really helps students kept their concentration on studying. Another advantage of listening to music is that music can helps students get creati ve ideas while studying. From joy to ad from happiness to despair, music really has a special ability to leading our emotions.If I need to write a sympathy essay sharing the sorrow with people dying on the war, I should choose a blues ballad song to listen while writing. If am solving an equation in algebra, I need to find a little hard rock of Linking park. Music can simulate students' creativity as a cup of coffee. Listening to music while studying could help students get ideas that they might not realize before. If you want to find something to boost your creative, do not think bout coffee but try some music, it is truly a healthy caffeine medicine for our students.Music leads the emotion and emotion paves the way for creative ideas inside of us. Sometime, you stuck with a problem, find no way to escape the cycle, so you need something helping you get out of that. Let turn on the cellophane, and play some Pop, ideas will come to you. As can be seen, music is an effective medicine helps us get ideas that are more creative. One other advantage of listening to music while studying is that it helps students have a better memory. Our studies prove that Classical or Zen music can help students easily remember the numbers in math or years of history.Music has the ability to transport our memory back in time just like a time machine. Some formulas or sequences students have studied for a long time might be forgotten. Now, they are recalled exactly as learned yesterday thanks for Classical music. Some students cannot remember and revise what they learned because they are under the pressures of the test ahead. In that case, listening to Zen music could release the pressure, slow the heartbeat and inspires students' confidence that help them recall their memories better.Moreover, students will not be bored or stressed when dealing with a long night trying to revise some ideas for a presentation. With a good mood from music, they can better learn facts and lectures tha t they confront for a presentation. Also, fast music affects students' abilities to remember things out loud. In the same way, slow music helps students think more deeply and keep this information in students' memories. Therefore, music is really a helpful tool for students' memories.